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Research reports

Research report on Boots 17

The research reported here was commissioned to providean in-depth qualitative look at cosmetic usage and attitudesamongst 9-19-year-olds with particular reference to '17'and competitive brands to aid in the formulation ofhypotheses and the areas to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1975
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Citation

, C. (1975a, February 12). Research report on Boots 17 . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-boots-17-


Research reports

Report on qualitative research on the Agua Brava range

In December 1973 CRAM conducted five group discussions toexamine the attitudes towards male toiletries manifestedboth by males who use such products and by females who buythe products for males.The prime purpose of the present research project was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 5, 1975
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Citation

, C. (1975a, February 05). Report on qualitative research on the Agua Brava range. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-the-agua-brava-range


Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire

Out of 769 questionnaires sent out to Grecian 2000 usersin Project A only 327 were returned, even after areminder letter was sent out. As this represents aresponse rate of only 42.52%, some concern was expressed that ifnon-responders' attitudes had...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/silver-dollar-inducement-for-previous-non-returners-of-grecian-2000-questionnaire


Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974
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Citation

, C. (1974a, October 03). Door-step selling . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/door-step-selling-


Research reports

Consumer credit usage and attitude survey

During the early part of 1967, a large scale usage andattitude study was carried out amongst current, past andnon-customers of the Provident Clothing & Supply CompanyLtd., in order to determine the demographic categories of consumers, and to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1974
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Citation

, C. (1974a, September 25). Consumer credit usage and attitude survey . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-credit-usage-and-attitude-survey-


Research reports

Extensions of research into non-users of weed killers

The first study on attitudes to Weed Killers amongst non-users comprised a creative study (Psycho-Synecticgroups) of non-users' feelings about gardening, theirperceptions of weed killers, and their ideals. Following the presentation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1974
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Citation

, C. (1974a, August 03). Extensions of research into non-users of weed killers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/extensions-of-research-into-non-users-of-weed-killers-


Research reports

Qualitative research on test commercials for Boots toothpaste

The main purpose of the research was to examinereactions to the two test commercials, the research wasintended to do so against the general background oftoothpaste buying and usage including the way in whichdecisions on toothpaste buying were taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on test commercials for Boots toothpaste. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-test-commercials-for-boots-toothpaste


Research reports

Qualitative investigation into wallpaper display systems

Crown is currently concerned with the determination ofthe relative importance in the point-of-sale situations of the three main methods of displaying wallpaper patterns. Those methods are: 1. Slips, which are 2-foot squares of thepattern. They...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative investigation into wallpaper display systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-investigation-into-wallpaper-display-systems